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For Volvo CE · Strategic Partnership
Hive × Volvo CE

Physical AI,
deployed through
your brand.

Volvo machines are already running under Hive's supervised physical AI across four live industrial operations in Norway. A preferred OEM partnership to scale that, through your dealer network, on your terms.

Why This Conversation. Now.

Others are pulling ahead.

Every major competitor has moved from pilot to scale in the last 24 months. Volvo CE's in-house effort is still the HX hauler concept from 2016. The gap is visible.

Caterpillar
11B+ tonnes hauled autonomously · target 2,000+ autonomous trucks by 2040 · CES 2026 headline
Komatsu
~500 autonomous haul trucks deployed on mining sites worldwide
Develon + Hitachi
Both OEMs running autonomous excavator programs with Gravis Robotics across multiple sites
Pronto × Heidelberg
Autonomy software retrofit on 100+ Cat and Bell haul trucks · rolling out NA/EU/APAC
Chinese software autonomy
Heavy deployments in China · already targeting European fleets with retrofit offers
Volvo CE
In-house autonomy effort: the HX electric hauler concept from 2016. Still a concept.
The European Squeeze

Europe isn't short on operators. It's short on margin.

The usual autonomy pitch is "we can't find skilled workers." That matters, but the pressures European customers are actually feeling run deeper. Four forces are pushing them toward physical AI right now.

Margin squeeze Contractors need lower operating cost per hour European construction and aggregates margins are thinner than they have been in a decade. Physical AI compresses the largest variable cost line, operator cost per productive hour, without touching the machine spec customers already trust.
Chinese push Mid-segment price pressure is already here Chinese OEMs are winning mid-segment European deals on price. Dealers are increasingly indifferent to origin. A differentiator that is not price, and that customers cannot get from a Chinese supplier, is worth building around.
Dealer aftermarket Physical AI is a new recurring revenue stream Your dealers already earn more on aftermarket than on machine sales. Physical AI as a service plugs directly into that model: a new subscription line the dealer network can sell and support alongside parts and maintenance.
Market perception Volvo's physical AI position is unclear in the market In customer conversations across Nordics and Europe, Hive finds that buyers cannot name a single current Volvo physical AI offering. Peers are very visible. Volvo is not. That gap is both a risk and an opportunity to move fast.
Hive's vision extends beyond Europe. We are actively expanding to the US market, working with major companies in Texas including one of the world's largest energy producers. We follow customers where Volvo's customers are.
What Makes Hive Different

The physical AI company for industrial machinery.

Hive is building a general-purpose AI model that learns to operate any industrial machine. Not automation scripts per task. Not remote control. A single intelligence layer trained across machine types, sites and conditions, enabling all industrial machines to operate with supervised physical AI.

01
One model, every machine

A generic AI model supporting the whole machinery fleet.

Not a separate integration per machine type. Hive trains one model that generalizes across wheel loaders, haulers, excavators and forklifts. The same intelligence layer adapts to new tasks and new iron without starting from scratch.

02
Fully packaged service

Ops center, trained operators, 24/7 coverage as one service.

Hive is not software you install. It is a packaged service. Operations center in Kristiansand, trained remote operators, redundant connectivity, 24/7 coverage. Nothing Volvo needs to replicate internally.

03
Human-in-the-loop by design

Operators in the loop, not stripped out of the system.

When the AI hesitates, a trained remote operator takes over instantly. Supervised physical AI is the product, not a fallback. Customers never see an unplanned stop.

04
Retrofit, not replacement

Runs on machines your customers already own.

Volvo L60 to L350 wheel loaders (MY 2018+) supported today, phasing to full Volvo CE portfolio. Dealer-installed kit. Fleet goes from standard to supervised physical AI in days, not quarters.

Proven In The Field. Not A Concept.

Hive and Volvo machines are already moving the world together.

Four live operations on Volvo L-series wheel loaders, under named customer contracts. Running today. Not slideware, not a roadmap.

Feeding the world
Yara · Herøya
Supervised physical AI wheel loaders moving fertilizer inside one of Europe's largest ammonia facilities. Hardware proven in extreme industrial environment for 18+ months.
Keeping passes open
Presis Veidrift · Vikafjellet
Remote snow clearing in avalanche zones under Norwegian Public Roads Administration contract. Why: operators removed from life-threatening hazard zones.
Powering quarries
Hamar Pukk · Quarry
Autonomous wheel loader loading trucks in a live Nordic aggregate operation. Why: continuous production without operator shift gaps.
Building tunnels
Veidekke · Telia 5G
Europe's first industrial 5G teleoperation trial, with Hive wheel loaders alongside Boston Dynamics robots. Why: multi-vendor interoperability in confined spaces.
All four deployments running on Volvo L-series wheel loaders. Volvo's strongest physical AI story in market today already has your brand on the machine and Hive on the intelligence layer.
The Commercial Model

Three pillars. One structure that plugs into how Volvo already operates.

A preferred partnership built on recurring revenue, shared data, and joint market expansion. Running through the dealer network you already have.

Pillar 01

Shared recurring revenue

Revenue share on every Hive physical AI subscription originated through Volvo's dealer network. Scales with commitment: higher share at higher volume tiers. Volvo earns net margin on Hive's R&D, delivery, and operational infrastructure at zero development cost.

Pillar 02

Operational insights

Derived operational insights from every Hive-equipped Volvo machine: utilization patterns, productivity benchmarks, failure mode analysis, cost-per-productive-hour data. Genuinely valuable for next-generation machine design, governed by clear data agreements.

Pillar 03

Increased market share

Physical AI becomes the reason customers choose Volvo over Cat, Komatsu, or any mid-segment alternative. Deployed through the local dealership, with Hive doing the commercial work alongside your team.

Volvo captures net margin on someone else's R&D, delivery cost, and operational infrastructure. No development spend. No ops centre to build. No headcount to hire. Revenue from day one, compounding with every machine added to the platform.
Pillar 01 of 03 · Shared Recurring Revenue

The economics. Simple, tangible, recurring.

Revenue share on every Hive physical AI subscription originated through the Volvo dealer network. Paid continuously, for as long as the customer runs the service. The share scales with Volvo's commitment to the partnership.

The model
Revenue typeRecurring subscription
Applies toDealer-originated deals
StructureProgressive share, scales with volume
Volvo shareTo be discussed
Revenue share applies to subscriptions originated through Volvo's dealer network. Higher volume commitment earns a higher share. Exact terms to be agreed in the commercial framework.
How it scales
Volume tier Share Principle
Initial fleetBase ratePartnership proven at small scale
Growth fleetHigher rateVolvo leans into active distribution
Scale fleetHighest rateCompounding incentive for full commitment
Volvo earns net margin on Hive's entire delivery stack. No R&D spend. No ops centre. No hiring. Hive bears the cost of development, operations, and delivery. Volvo captures recurring revenue for active distribution through the dealer network it already has.
Pillar 02 of 03 · Operational Data Sharing

Hive improves physical AI. Volvo builds the next generation of machines.

Volvo receives derived operational insights. Hive retains the raw training data that powers the AI. Both parties improve their own products. Neither redistributes the other's data.

Volvo collects today
via CareTrack
  • Location, hours, fuel rate
  • Service codes & idle time
  • Actuator-level signals
  • Aggregate utilization
Asset-level data. Tells you what each part is doing, but not what the machine is trying to accomplish.
What Volvo receives
01
Derived operational insights
Utilization patterns, productivity benchmarks, failure mode analysis, cost-per-productive-hour data from every Hive-equipped Volvo machine in commercial production. Genuinely valuable for next-generation machine design. The output of the AI, not the raw training inputs.
02
A continuously improving product on Volvo iron
Hive's raw training data (sensor streams, action logs, operator takeover events) is pooled across all OEM deployments to train a better AI. A better AI benefits every Volvo machine running the service. The automotive industry spent $160B proving that building autonomy internally does not work. This is the better path.
Governed, not redistributable. Volvo receives derived insights from Volvo-branded machines. Raw training data stays with Hive and is pooled across deployments to improve the platform for all partners. A structured research data partnership with bounded datasets can be discussed under governance that prohibits use for training competing systems.
Pillar 03 of 03 · Increased Market Share

Physical AI becomes the reason customers choose Volvo.

Two ways this partnership grows your market. One makes you sell more machines. The other opens a market you have never had access to.

01
Sell more machines

Physical AI makes Volvo the profitable choice.

When a contractor compares a Volvo wheel loader against a cheaper alternative, the Volvo dealer puts supervised physical AI on the table. Available now, installed by their local dealer, backed by a Volvo service contract. That is a differentiator no competitor can match on spec alone.

This matters even more for electric machines. Electric Volvo equipment carries a 50-75% price premium over diesel. Physical AI increases utilization and compresses operating cost, making the economics of electric work. This hits two of Volvo CE's strategic priorities at once: market share and electrification.

02
Enter the labor market

A new revenue stream 2-3x larger than machine sales.

Volvo CE generates ~$8.5B per year selling machines. The operator labor market for those same machines is $17-25B per year. Today Volvo has zero share of that spend. Through Hive, Volvo takes a direct share of the labor cashflow every time a machine runs under supervised physical AI.

This is not a one-time fee. It is yearly recurring revenue that compounds as the installed base grows. Volvo moves from selling steel to participating in the largest cost line in every customer's operation.

$8.5B
Volvo CE revenue today
$17-25B
Operator labor market
(Volvo machine fleet)
Hive gives Volvo
direct access to
this market
Global reach. Hive operates in European and American markets, following customers where Volvo's customers are. Active in Norway, Sweden, UK. Expanding to Texas with major US energy companies.
What Volvo Customers Get

A Volvo machine that runs itself, supported by the dealer they already trust.

The partnership is designed around the customer experience first. Everything below is what the end customer sees: branded Volvo, delivered locally, running on machines they already own.

  • OutcomeSupervised physical AI on equipment they already own and trust. No new brand, no new hardware vendor, no new service contract to chase.
  • Operator roleOne operator supervises 3+ machines from a shared ops center. Higher-skilled, safer, retained. Not replaced.
  • Zero integration capexNo infrastructure to build. Retrofit kit installed in days by the local Volvo dealer. OpEx subscription from day one.
  • Cost per productive hourPhysical AI compresses the largest variable cost line in European contracting. Customers see margin recovery on machines they already depreciate.
  • Fleet visibilityOne Hive ops center can supervise Volvo wheel loaders alongside forklifts and haulers. The customer runs their whole fleet on one platform, not three.
  • Competitive moatPhysical AI becomes the reason customers stay with Volvo instead of switching to Cat, Komatsu, or a Chinese mid-segment brand when machine spec alone is not enough.
How We Scale Operationally

Hive trains the trainers. Volvo unlocks the distribution.

A partnership is only worth as much as the motion around it. Here is how Hive equips Volvo's existing sales, service and dealer organization to sell, install and support supervised physical AI at scale, and how Hive reciprocates with engineering and account support when Volvo opens a door.

01
Train Volvo Sales

Position physical AI in the customer dialogue.

Joint training for Volvo account managers: how to qualify physical AI opportunities, how to run an ICP-aligned discovery, how to hand off to Hive at the right moment. Joint call templates, objection handling, and shared CRM visibility.

02
Train Volvo Service

Install and maintain retrofit kits.

Hive certifies dealer technicians to install the retrofit kit, run calibration, and perform first-line service. Level 2 support stays with Hive. The dealer keeps the customer relationship and the service revenue.

03
Hive Joins Your Calls

Reciprocity. Not a one-way enablement.

When a Volvo account manager opens a door on a qualified physical AI opportunity, Hive brings engineers, demo capacity, and account support to the table. This is a two-way commercial motion, not a dealer program Hive throws over the wall.

Zero new headcount for Volvo. Real capacity from Hive on demand. Hive's ops centre is designed to scale: as fleet grows, operator-to-machine ratio improves through AI capability gains (from 1:1 toward 1:5-7). Infrastructure and hiring plan scales linearly to ~100 machines, then sub-linearly as AI autonomy increases. Unit economics improve at every stage.
Retrofit Path. From Pilot To Production.

Three phases. One clear trajectory toward factory-installed physical AI.

01
Today

Retrofitted by Hive

Hive installs and calibrates the physical AI kit on Volvo L60 to L350 wheel loaders (MY 2018+). Installed to a certified retrofit specification agreed with Volvo. Kit does not void machine warranty on non-retrofit components. Hive owns end-to-end technical risk.

02
12–18 Months

Retrofitted by trained Volvo dealers

Certified dealer technicians install the retrofit kit to the agreed spec as a dealer-billable service. Full warranty maintained on dealer-installed retrofits. Hive provides training, certification, and Level 2 support. Platform support expands to excavators and haulers.

03
Phase 3

Factory-installed across the Volvo CE portfolio

Machines roll off the line pre-wired for physical AI across Volvo CE's full portfolio. Wiring, sensor mounts and connector points built in at the factory. IP framework defined in the Phase 3 term sheet. Hive retains full ownership of its physical AI software, models, and training data. Integration specifications licensed to Volvo, not transferred.

Proof Phase. Commercial Validation.

The technology is proven. This phase validates the joint commercial motion.

Hive's physical AI stack has run in live customer production for 18+ months. The question is not whether it works. The question is how we sell it together.

01
Phase 1 · Eskilstuna Showcase

Deploy in Eskilstuna. Make it visible to your customers.

A Hive-equipped Volvo reference machine runs at the Eskilstuna customer center. Customers visiting Eskilstuna see supervised physical AI in a Volvo environment, hosted by Volvo people. This is the commercial showcase, not a lab test.

02
Phase 2 · Joint Sales Validation

Test the joint sales structure with 2-3 customers.

Selected from Volvo's own customer base in the Nordics. The goal is not to prove the technology again. It is to establish how we sell this together: joint discovery, joint proposals, joint KPIs. How does the Volvo dealer introduce physical AI in the sales conversation?

03
Phase 3 · Scale

From validated joint sales motion to scaled rollout.

Take the sales playbook from Phase 2 and roll it out across more regions, more dealers, more machine types. Expand the partnership based on what actually worked in joint customer conversations.

In parallel: Volvo gains visibility into Hive's existing pipeline of Volvo machine deployments across multiple customers and sites. These are live operations running today on Volvo iron, not future commitments.
Why This Partnership Wins

Three parties. One aligned outcome.

For Volvo

Close the physical AI gap without pouring money into a risky in-house build.

New recurring revenue line from day one. A differentiator vs Cat, Komatsu, and Chinese software providers. Accelerated learning via real operational data. A credible physical AI story told in Volvo's voice, at market speed, not at build speed.

For Customers

Faster access to proven physical AI from the OEM they already trust.

Supervised physical AI on machines they already buy, installed and supported by dealers they already work with. No new vendor risk. An OpEx model that pays back on their own cost structure, not on a generic industry benchmark.

For Hive

Scale delivery through a global dealer and service footprint.

Access to Volvo's installed base, commercial motion, and service footprint. Focus on what Hive does best: physical AI engineering and 24/7 operations. Distribution runs on infrastructure Volvo already owns and invests in.

Proposed Next Steps

To get this partnership up and running from Q3, we need a signed term sheet before end of May.

Volvo has signalled they want this operational from Q3 2026. Here is the shortest path to make that happen.

  1. 01Executive alignment session 60 minutes, Hive founders and Volvo CE leadership. Confirm appetite for a preferred partnership and agree on scope.
  2. 02Term sheet Agree commercial terms for the partnership. Target: signed before end of May.
  3. 03Eskilstuna showcase Deploy a Hive physical AI kit on a Volvo reference machine. Make the capability visible to Volvo customers visiting Eskilstuna.
  4. 04Joint pilot selection Pick 2-3 customers from Volvo's own base in the Nordics. Test the joint sales structure. Define joint KPIs.
Hive Autonomy
Christoffer Jørgenvåg
Co-founder · CEO
Fredrik Bringager
Co-founder · CCO
Ronny Azimi Liverød
VP Heavy Machinery
Kristiansand · Oslo · London
hiveautonomy.no
Appendix: Go-To-Market Partnership

Volvo Physical AI, Powered by Hive.

A preferred partnership, not exclusivity. Hive sits behind the Volvo brand in the customer conversation, but stays visible in the marketing mix. The commercial framework is earned on proven performance, expanded as results compound.

Preferred partner status Earned, not granted Hive becomes Volvo CE's recommended physical AI partner, contingent on hitting joint performance KPIs per pilot. Status reviewed every 12 months. Preferred partner support (joint sales, technical bench, demo capacity) is contingent on Volvo meeting minimum distribution volumes. The partnership must be two-directional.
Brand architecture Volvo owns the customer. Hive powers the intelligence. Customers buy a Volvo outcome. The physical AI subscription is branded as "Volvo Physical AI, Powered by Hive." Volvo-forward on the metal and the contract, Hive visible enough for technical credibility and joint marketing reach.
Performance-based expansion From first pilot to multi-region rollout Expansion into new regions, dealer networks, and machine categories is gated on proof, not on promises. Every phase has pre-agreed success criteria. No speculative rollouts.
Capacity, not access Market access is not the bottleneck. Operational capacity is. Hive already has more customer demand than it can deliver. The partnership is about scaling delivery through Volvo's dealer and service footprint, not about gaining access to customers Hive cannot reach today.