HIVE was founded in Norway, by a team that understands industrial operations from the inside. The physical AI platform was built in the field, in tunnels, on snowfields, and at ports - not in a lab or a pitch deck.
Automation is no longer optional because the alternative, hiring more operators, is not viable. Three constraints, all structural, all getting worse.
Annual operator turnover in EU logistics. Workforce shrinking, aging out faster than replaced. Every rotation re-opens a productivity gap.
Of a 2-shift forklift's loaded TCO is the operator. Wages up 4–7% per year. Shift premiums, sickness cover and onboarding outpace machine cost.
Forklift-operator injury rate vs. average warehouse role. Shifts go uncovered. Safety incidents block throughput. Iron sits idle 34% of the time.
Physical machines run the world, and every one of them needs a brain to operate it. Today that brain is human: scarce, hard to scale, and stretched thin.
Multiply the human brain with AI, and the economics flip. Every correction compounds. The cost of industrial work falls immediately, enabling a new industrial productivity revolution.
Operational on Volvo wheel loaders and Toyota Counterbalanced forklifts today. Hive does the hard task in the sector, Loading, Unloading at Height made reliable. Indoor and Outdoor.